"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
— Leo Burnett
Creative Ideas Flourish Best In A
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
About this quote
From Communications of an Advertising Man (1961). Burnett ran his Chicago agency with a famously collegial culture, emphasizing collaborative idea development over the star-copywriter model prevalent on Madison Avenue. He believed that creativity required a psychologically safe, playful environment — that people who were anxious or competitive with one another produced defensive, safe ideas rather than bold ones.
Source
Communications of an Advertising Man (1961)