"We don't have an internal value meter that tells us how much things are worth. Rather, we focus on the relative advantage of one thing over another."
— Dan Ariely
We Dont Have An Internal Value Meter That Tells Us How Much Things Are Worth R
We don't have an internal value meter that tells us how much things are worth. Rather, we focus on the relative advantage of one thing over another.
Source
Predictably Irrational, Chapter 1
